Twitter, LinkedIn, YouTube, Pinterest, Snapchat seminar

20 Oct 2017

£55.00 10:00 - 12:30

Twitter, LinkedIn, YouTube, Pinterest, Snapchat seminar

Time: 9.30am to 12 noon

This workshop is aimed at businesses who wish to learn how to use Twitter, LinkedIn, Pinterest and Snapchat and YouTube to grow a business.  (Facebook and Instagram are covered on a separate Workshop.)

Please bring a laptop and your social media log-ins. 



  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Tweet scheduling: Priority times to tweet to maximise engagement
  • Effective engagement: Inspiring people to Retweet
  • Tools and techniques: The various free Twitter tools available


  • Business accounts: Full overview of functionality available to businesses
  • Boosted pins: Maximising the use of this feature
  • Coupons and sales offers: Creating visually alluring coupons for Pinterest promotion
  • Pinterest competitions: Drive engagement levels with Pinterest contests
  • Maximising traffic: Techniques for maximising use of Pinterest to drive targeted traffic to your website


  • Why this platform is growing so quickly
  • Why did Facebook want to buy it?
  • What are Snapchat stories?
  • How can you use it to reach influencers
  • Why is great for events, campaigning and time-critical news
  • As it is smart phone app based, how do I use it in my business?


  • Personal profiles: Maximising your profile; importance of keywords
  • Company pages: Maximising the effectiveness of your LinkedIn Page
  • Research opportunities: Find the right type of target for your business
  • LinkedIn groups: Establishing a successful, engaged community
  • LinkedIn InMail: Using LinkedIn’s paid messages to people outside your network
  • LinkedIn advertising: Review of the paid-for advertising options available
  • Sponsored content: Using this tool to raise your professional profile and cost-effectively reach new audiences


  • Branded channels: Creating and customising your YouTube Channel
  • Video production: How to creatively produce your own online video content
  • Organic promotion: Hands-on tips for driving views across the web
  • Pay-per-view: Overview of paid opportunities on YouTube
  • Managing comments: How to prioritise managing comments and dealing with negative posts
  • YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool

Sabra Swinson from Cerco Communication is the trainer.  She is a very knowledgeable and highly respected social media expert.

Cost:  £55

Free to Herts Start Up Programme clients (any Herts based micro business under 3½ years old)