07 Feb 2020£45 10:00 - 12:00
Google Analytics is one of the market leaders in analysing your website’s usage, and best of all it’s free!
This 2-hour workshop will show you how to understand what’s happening to your website and draw commercial conclusions from the statistics.
During the training session, learn how to:
- Install Google Analytics
- Understand the difference between Sessions, Visitors, Unique Visitors, Page Views and Bounces
- See where visitors are coming from and what devices they’re using
- Find the Search Terms people use to find your website
- Discover which websites are linking to and referring visitors to yours
- Track and measure key events with Goals
- See your visitor’s journey and draw meaningful conclusions
Course notes are provided at the end of each Workshop.