Google Analytics Workshop (Warwick)

Google Analytics is one of the market leaders in analysing your website’s usage, and best of all it’s free!

This 2-hour workshop will show you how to understand what’s happening to your website and draw commercial conclusions from the statistics.

During the training session, learn how to:

• Install Google Analytics
• Understand the difference between Sessions, Visitors, Unique Visitors, Page Views and Bounces
• See where visitors are coming from and what devices they’re using
• Find the Search Terms people use to find your website
• Discover which websites are linking to and referring visitors to yours
• Track and measure key events with Goals
• See your visitor’s journey and draw meaningful conclusions

Course notes are provided at the end of each Workshop.