Google AdWords Essentials Workshop

12 Dec 2014

£25.00 10:00 - 12:00

Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages.

However, undertaking an AdWords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.

AdWords is also one of the most effective ways to launch in to a new market place or even test and measure the size and quality of an existing online audience.

Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.

This two hour workshop is suitable for existing advertisers and anyone considering a PPC campaign.

During the workshops find out how you can see:

  • Overview of Google Adwords
  • Adwords Best Practices
  • What Google Doesn’t Tell You
  • Metrics That Matter
  • Adwords Reporting
  • Landing Pages
  • Conversion Tracking
  • Adwords tools
  • Adwords as a Testing Tool