Facebook and Instagram for Business

11 Oct 2017

£55.00 10:00 - 12:30

Facebook and Instagram for Business

This workshop is aimed at businesses who have a knowledge of Facebook and Instagram but want to learn how to use these platforms for business.


  • Maximising the effectiveness of your Page: Increasing the number of ‘Likes’; turning ‘Likes’ into customers
  • Driving traffic: Proven techniques for growing a targeted audience
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Advertising: how to target ads by location, keyword, connection, demographic etc
  • Sponsored stories: Boost visibility of community interactions to drive page ‘Likes’
  • Promoted Posts: Ensure your priority posts reach the largest possible audience
  • Facebook offers: Best practice to drive user sign-ups
  • The power of Custom and Lookalike audiences


 Why this platform is so important and growing so rapidly

  • Using if for Business to Business
  • Links with Facebook and how to leverage them
  • New features coming e.g. booking
  • Community growth: How to grow a targeted follower base
  • Format fundamentals: Best practice use of photo filters and platform features
  • Using Instagram and Facebook adverts via MailChimp

 Please bring a laptop and your social media log-ins.

Cost:  £55

Free to Herts Start Up Programme clients (Herts micro businesses under 3½ years old)



The course will be run by Sabra Swinson from Cerco Communications, who is a STANTA tenant and highly regarded and knowledgeable Social Media expert.