Facebook and Instagram for Business

This workshop is aimed at businesses who have a knowledge of Facebook and Instagram but want to learn how to use these platforms for business.

Facebook

• Maximising the effectiveness of your Page: Increasing the number of ‘Likes’; turning ‘Likes’ into customers
• Driving traffic: Proven techniques for growing a targeted audience
• Facebook tools: Latest technologies to better manage your Facebook activity
• Advertising: how to target ads by location, keyword, connection, demographic etc
• Sponsored stories: Boost visibility of community interactions to drive page ‘Likes’
• Promoted Posts: Ensure your priority posts reach the largest possible audience
• Facebook offers: Best practice to drive user sign-ups
• The power of Custom and Lookalike audiences

Instagram

 Why this platform is so important and growing so rapidly

• Using if for Business to Business
• Links with Facebook and how to leverage them
• New features coming e.g. booking
• Community growth: How to grow a targeted follower base

• Format fundamentals: Best practice use of photo filters and platform features
• Using Instagram and Facebook adverts via MailChimp

 Please bring a laptop and your social media log-ins.

Cost:  £55

Free to Herts Start Up Programme clients (Herts micro businesses under 3½ years old)

The course will be run by Sabra Swinson from Cerco Communications, who is a STANTA tenant and highly regarded and knowledgeable Social Media expert.