What is Google Page Rank?
Google PageRank (PR) is a measure from 0 -10 of how important Google thinks a webpage is. In Google’s eyes a web page with a PageRank of 10/10 is very important and a web page with a PageRank of 0/10 is not very important. If you have the Google toolbar installed on your browser then it will automatically tell you the PageRank of any webpage you are looking at, if you do not have one then you can check PageRank by visiting the following website: PageRank Checking Tool
Generally websites with higher PageRank will get better rankings in Google’s search results. Google takes into consideration many things when it is calculating PageRank, the most important factor is the amount of quality incoming links a webpage has. Generally the more quality links a webpage has, the higher the PageRank will be, therefore you can increase PageRank by gaining more quality links.
PageRank updates about once every three months. People have come up with ways of trying to predict what your PageRank is likely to be at the next update and although no one can tell for sure.
To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.
Is Page Rank Important?
Let’s start from the things that we know for sure. The PageRank and the total number of links affect the number of pages of a website that get indexed by Google. So basically if you want more pages to get into the index you have to increase your PageRank. Also you need to ensure that your link structure is such so that you pass enough PageRank to the important pages of your website and have them indexed.
Moreover we know from a recent Matt Cutt’s video that PageRank is still important, but we should not get obsessed with it: “PageRank while important, it`s one of the most important out of 200 signals that we have, is still one of only 200 signals that we use in ranking.”
Want to know more?
Why not book yourself on one of our Search Engine Optimisation Workshops