Install Google Analytics
Google Analytics.
Ever wondered how many people visit your website, and what they do when they get there?
Free website insights.
Google Analytics is one of the market leaders in analysing your website’s usage. And best of all, it’s free!
This two hour training session takes you through how to understand what’s happening to your website and draw commercial conclusions from the statistics.
Course notes are provided at the end of each session.
What you will learn.
Understand the difference between Visitors, Unique Visitors, Hits and Bounces
See where visitors are coming from and what devices they're using
Find the Search Terms people use to find your website
Discover which websites are linking to and referring visitors to yours
Track and measure key events with Goals
See your visitor’s journey and draw meaningful conclusions