Overview of Google Adwords
Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages.
AdWords is one of the most effective ways to launch in to a new market place or even test and measure the size and quality of an existing online audience.
Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.
However, undertaking an Adwords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.
This two hour training is suitable for existing advertisers and anyone considering a PPC campaign.
Overview of Google Adwords
Adwords best practices
What Google doesn't tell you
Metrics that matter
Adwords reporting
Landing pages
Conversion Tracking
Adwords tools
Adwords as a Testing Tool