Happy New Year from FL1 Digital!

Google AdWords.

Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages.

Get found. Know your market.

AdWords is one of the most effective ways to launch in to a new market place or even test and measure the size and quality of an existing online audience.

Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.

However, undertaking an Adwords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.

This two hour training is suitable for existing advertisers and anyone considering a PPC campaign.

What you will learn.

Overview of Google Adwords

Adwords best practices

What Google doesn't tell you

Metrics that matter

Adwords reporting

Landing pages

Conversion Tracking

Adwords tools

Adwords as a Testing Tool