Marketing

Building and Preserving a Good Social Media Reputation

May 22nd 2013

There’s a lot to be said about having a great reputation as a brand. Moreover, there’s a lot to be said about having a bad one. Just look at a huge brand like Domino’s. They’re doing okay in 2013, but it wasn’t that long ago when viral videos and bad reviews had the entire brand [...]

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Email marketing software review: iContact vs MailChimp

Feb 3rd 2012

For small businesses and non-profit organizations, one of the easiest ways to stay in touch with customers and supporters is to send them a weekly, monthly, or quarterly email newsletter. We look at two of the biggest players in the Email Marketing software field, iContact and MailChimp.

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Google+, should Facebook be worried?

Sep 29th 2011

It’s been no secret that Google have been desperate to get a slice of the Social Network pie for some time now. After Google Wave failed to create a stir, is Google+ the next biggest thing? We take a look and find out...

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8 New FREE Workshops for July and August

Jul 4th 2011

Due to the popularity of our Free Workshops, we’re pleased to announce 8 new workshops for July and August on Facebook, Google Analytics, Search Engine Optimsation, Social Media and more...

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How To Use Facebook Places For Your Business

May 12th 2011

Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your shop, office, or venue. As such, Facebook has released a new guide for businesses to learn how to [...]

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How To Use Facebook Questions for Free Market Research

May 10th 2011

When the new Facebook Questions launched in March, the assumption was that individuals would mostly use the new tool, however, communicators, public relations professionals and marketers are taking the lead in putting Facebook’s new polling feature to the test, using Questions as a fast and inexpensive market research tool.

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How to Automate Your Social Media Marketing Efforts

May 9th 2011

So you’ve got all of your social media networking accounts set up, now what? Once the social media account creation tasks are complete, the next stage involves growth, building and interaction. To give you some assistance in determining what tools and strategies you could be implementing to build your customer base, your social media growth [...]

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5 Reasons to consider a Facebook Page for your Business

Apr 26th 2011

Facebook pages are a new thing by any stretch of the imagination, however it’s only recently that they’ve really come in to their own and started becoming popular for all businesses large and small. If you think it’s just a gimmick and can’t see how having a presence for your business on Facebook is going to [...]

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What is WordPress? 10 things to get you started

Feb 3rd 2011

WordPress is an Open Source blogging platform, that actually makes a very flexible and affordable Content Management System for a website. Because it’s Open Source it’s free which means no software licensing costs, and it’s arguably becoming one of the most widely used and developed packages on the internet. So why use it?