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5 tips to improve your blog and engage your reader

Dec 8th 2009

You’re a natural blogger and can always think of lots of engaging articles to write, not only that you’ve always got time to blog.

Is that you?

It’s certainly not me, and it’s certainly not most people who have a blog, so how can life be made easier?

Make a series
You’ve probably thought of at least one great article in your time and spent hours writing pages worth of content and feel really proud of yourself.

How about break it in to smaller posts, in fact a series, maybe 4 or 5 individual posts, maybe more?
Suddenly you’ve got a number of smaller bite size articles, and your reader has a reason to want to read the next.

Not only that, if you’ve split your post in to 5 posts, you’ve got the next 5 days/weeks/months covered in one creative spurt of inspiration!

Hints and tips
10 top tips, 5 top tips, 10 ways to improve, 10 ways to avoid, get the idea?

If your customer asked you for 10 reasons why they should use your product or service, or how to purchase, I bet you could answer the question easily.

Hints and tips are often, concise, interesting and useful and above all show the world that you really do know what you’re talking about, hence build trust and credibility.

Answer questions
In our businesses we get asked questions, and guess what, these are likely to be the same questions people type in to a search engine.

If people often ask you “how do I know if an accountant is right for me”, write an article about it. You may already have an FAQ (Frequently Asked Questions) section on your website, so why not elaborate on that in
your blog?

Keep it simple
Keep it short, keep it interesting, keep it simple!
Bear in mind that anyone might be reading your blog from anywhere in the world and at any time, and they may not know you at all.

Never assume any previous knowledge, always explain and fully qualify acronyms and jargon, but keep it short and to the point.

If you’re looking to generate interest, a phone call, a question or a comment, keep that in mind and always leave the reader wanting more, otherwise why would they contact you?

Schedule your posts
That’s right, schedule your posts.

In reality, many small business owners often write 2 or 3 posts at a time and often out of hours.
Avoid posting all your articles at the same time and at times of the day when people aren’t likely to want to read them.

Schedule them for times of the day you think they’re most likely to read them, and schedule them for different days.

Sometimes this will need that little bit of extra planning, but trust me, it’s worth it!

As always, drop us a line or give us a call on 0845 890 2992 if you need any help or would like to know more.