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How to write a web design brief

May 24th 2023

Web Design Briefs are the first step towards seeing your new website in action. In this article we give our best tips on how to write a clear and effective web design brief for your designers.

A web design brief is a document that outlines the objectives, scope, and requirements of a web design project. It serves as a guide for web designers to understand what the client wants and how to deliver it. Here are some tips on how to write a web design brief:

Define the Project Scope

Begin by defining the project scope. This includes identifying the goals, objectives, and target audience. Outline the size of the project, the number of pages, and any specific requirements that you have. Be clear about what you expect the web designer to deliver.

Determine the Design Style

Think about the style of design that you want for your website. Consider your brand identity and the type of website that you need. For example, if you are creating an e-commerce website, you may want a clean and minimalistic design that emphasises the products. If you are creating a blog, you may want a more personal and creative design that reflects your brand’s personality.

Provide Technical Requirements

Provide technical requirements such as the CMS platform that you want to use, any specific integrations that you need, and the hosting provider. If you have any existing content that you want to incorporate, mention that as well. Provide any specific design elements that you want to include, such as custom graphics or animations.

Identify the Timeline

Provide a timeline for the project, including any milestones that you want to achieve. Indicate when you need the final product delivered and any interim deadlines for deliverables such as wireframes, mockups, and prototypes.


Provide a budget for the project, including any constraints or limitations. This helps the web designer to understand what is feasible and to tailor their services to fit within your budget.

Provide Examples

Provide examples of websites that you like and dislike. This gives the web designer an idea of your taste and preferences. It also helps to provide feedback on what you like or don’t like about the examples you provide.

In conclusion, writing a web design brief is a crucial step in any web design project. A well-crafted brief can save you time and money by providing clear guidelines and expectations for the web designer. It ensures that the final product meets your needs and exceeds your expectations. Use these tips to write a comprehensive web design brief that will help your project succeed.